Sensational K-pop rookie girl group FIFTY FIFTY is coming to Los Angeles to meet fans in America through their very first tour, FIFTY FIFTY : Love Sprinkle Tour in USA on November 29 at The Orpheum.
FIFTY FIFTY managed by ATTRAKT, recently re-emerged as a quintet with members KEENA, CHANELLE MOON, YEWON, HANA, and ATHENA. Following the success of their global hit single “Cupid,” the group made an impactful return with their second mini-album, Love Tune, showcasing a revitalized lineup and sound.
The title track, “SOS,” quickly climbed the ranks on YouTube’s trending music chart and made its way into Korea’s Melon Top 100, signaling the group’s strong comeback. Four tracks from the album—”SOS,” “Push Your Love,” “Starry Night,” and “Gravity”—appeared on Melon’s Hot 100, reflecting widespread interest and a successful start for this era.
Love Tune delves into themes of love and self-discovery, blending retro-pop influences with introspective messages about self-care and emotional wellness. Known for their ethereal synth-pop vibe, the album is enhanced by producer Adam von Mentzer, who previously worked on “Cupid” and brings a distinctive Swedish pop flair to “SOS”. The music video for “SOS” visually portrays the group’s journey of rediscovering joy through dance, aligning with the song’s emphasis on self-reflection and valuing one’s inner voice.
During their showcase for Love Tune, FIFTY FIFTY teased TWENY (fandom name) with exciting upcoming plans, hinting at more to come. As they prepare for their FIFTY FIFTY : Love Sprinkle Tour in USA across American cities, they are ready to deliver their signature blend of catchy yet emotionally resonant tracks to a growing global audience.
