Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. (Using vivid words like “devil” is an element of pathos, or emotion.) •Ethos •Pathos •Logos Rhetorical Devices • Imagery • Figurative Language • Repetion • Allusion • Syntax • Diction • Tone God is angry, and sinners need a mediator. When I'm a candidate I'll make a clear choice. Then, they use their findings to reveal three mystery words. Among them are appealing to logos, ethos, and pathos. Identifying Rhetorical Strategies: Logos, Pathos, and Ethos Rhetoric: The art of using language persuasively and effectively Logos = Logic The use of logic, rationality, and critical reasoning to persuade. Use Ethos, Logos and Pathos to persuade them it is a good idea. These appeals are identifiable in almost all arguments. 1. Have students look at their Understanding Ethos, Pathos, & Logos Handout while you read the above quote and ask them to identify which element of rhetoric Hitler was using. Logos appeals to the mind. Pathos seeks to persuade the reader emotionally. We expect you to enjoy it and if you want to download the image in high quality click on the image and you will be redirected to the download page introducing the ethos of pathos and logos to the answer sheet. List All Quotes Using Logos from Speech and Specific Sub-Category within Logos " 50% of marriages end in divorce" Statistic. To Appeal to LOGOS (logic, reasoning) To Develop or Appeal to ETHOS (character, ethics) If ethos is an appeal to character and pathos an appeal to emotion, logos is primarily an appeal to reason. Introduction to ethos pathos and logos worksheet answers key Continue. Yet as anyone with husband, wife, parent, child, boss or employee will tell you, people are consistently and at times frustratingly un-reasonable in their decisions and actions. Remember : Ethos- credilibilty, your beliefs(it will help you, responsibility) Pathos – appeals to their emotions (happiness, kindness, love) Logos – Logical reasons (facts and data, reasons) ETHOS, PATHOS, LOGOS Read each passage and determine if the argument is using Ethos, Pathos, or Logos. Rhetorical Appeals - Ethos The entire sermon is an appeal to Puritan ethics because the subject of the sermon is sinners, those Logos seeks to persuade the reader intellectually. Some Examples of Logos Appeal to the mind/intellect Logos seeks to persuade the reader intellectually. Inform students that this … The use of emotion and affect to persuade. An assignment for students to practice writing their own arguments with real life scenarios. Senator McCain said the other day Pathos: an appeal to emotion. Pathos appeals to the heart and to one’s emotions. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Pathos = Emotion. In terms of persuasive language, it is an appeal to authority and credibility. When I am the nominee, I will offer a clear choice. introduction to ethos, pa thos & logos ethos Ethos is a Greek word meaning ‘character’. John McCain won't be able to say that I ever supported this war in Iraq, because I opposed it from the beginning. An eye-catching student handout for students to use as a reference A fun sorting activity where students sort examples as either ethos, pathos, and logos. Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument. Good idea within Logos `` 50 % of marriages end in divorce '' Statistic attempt to evoke an response... I ever supported this war in Iraq, because I opposed it from beginning... 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